Social media is fast becoming your customers’ product research tool, so look beyond Google

Twenty-one years old this year, no one can dispute the dominance Google has enjoyed in the world of search. After all, it has a massive 81.5 percent market share worldwide. But, new players are beginning to chip away at its position in Europe and North America — particularly when it comes to users researching products — and they’re coming from different fields. If you shift the focus to look at time spent online as a whole, the vast majority (96 percent) of activity already takes place outside search engines. Meanwhile, more time is being spent on social media, with the…

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