WeWork can be salvaged — but its turnaround plan isn’t enough

Yes, it’s possible to bring WeWork, a company Scott Galloway called “a shitty business” with no defensible IP and no technology, back from the brink of death. We got a brief glimpse into how it might do so from Softbank’s Masa Son, but understandably, many pairs of eyes rolled at any suggestion that the venture fund that enabled WeWork’s bad capital-burning habits might have a magic fix. He was right though — the solutions are simple. They’re also extremely painful, brutal decisions that can’t be done in half-measures, and can’t be done slowly. In my time as the Director of…

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