In 2018, Xiaomi launched its super-successful POCO F1 phone in India. The device was a tremendous hit amongst consumers by providing high-end specs at a sub-$300 price. After a long period of silence, Xiaomi India announced today it’s spinning off POCO into an independent sub-brand. Manu Jain, Xiaomi India managing director, said the company felt it was the right time to let POCO operate on its own: What started as a sub-brand in POCO has grown into its own identity in a short span of time. POCO F1 is an extremely popular phone across user groups, and remains a top…
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