Tuesday, 4 February 2020

YouTube claims to share billions in ad money with creators, unlike Instagram


Google this week revealed details about YouTube‘s ad revenue for the first time since it purchased the company, and the numbers are kind of staggering. The site earned just over $15 billion in ad revenue last year — and it’d be quick to tell you just how much of that goes back to its creators. It doesn’t sound like much — at least until you compare the site to social media rival Instagram. You can read the breakdown of Google’s financial results here. In addition to the $15.1 billion it earned from the ad revenue, it accrued another $3 billion…

This story continues at The Next Web

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