6 fatal mistakes made by ad tech giants in the 2010s — and what they can teach you

During the last ten years we have witnessed the growth and flourishing of ad tech. Since then, many good things have been said about the roaring success of industry giants. Now it’s time to unveil their fails and learn our lessons.  We live in the heyday of recently-born advertising technology. Ads served automatically grew from 0 to 30 million impressions per day. And that’s only within Google Ads network — imagine the combined numbers coming from hundreds of other ad networks and demand-side platforms.  Every year something great happened. Real-time bidding grew from the method to sell remnant technology to…

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