Startups have long lived by the mantra of ‘fake it till you make it’ and many are built on buzzwords and hype. For example, a blockchain startup claiming to use the technology without having an actual blockchain. Or a study last year which revealed that two in five ‘AI startups’ actually have no AI whatsoever. [Read: Darktrace’s co-CEO on trusting AI to fight cyberattacks on our behalf] Founders have come to believe that exaggeration and the latest tech lingo are the best way to land the cash they need to develop their big idea, and in many cases the resulting hype is harmless.…
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