Recently the New York Times reported how Amazon was flooding the market with new logos and brands. Essentially, Amazon finds cheap manufacturers to produce goods and matches them with sellers that will brand and sell the products on Amazon‘s marketplace. The strategy is to flood the market in a category, leverage the Prime listing, and move on. The products don’t cost much, but by selling such large quantities, participating businesses are making millions of dollars. This is one of the more recent trends in e-commerce that negatively affects businesses who care deeply about their brands, products, and customers. [Read: Focus on the client-side…
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