The research is in: Your startup’s brand authority matters

You might’ve long suspected it, but the evidence is finally in: The authority of your brand amplifies the authority of your content. It makes sense. People want to trust the creators of what they’re reading. It’s the difference between a stranger telling you something and a dear friend saying something else. Whose message are you more likely to believe? But my team and I wanted to know for sure. So we worked on a project with BuzzStream to see how people rated the authority of different snippets of the same hypothetical article. The one difference? The source of the information.…

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