For all the energy you put into your mails, you’re neglecting the one element that’s most crucial in determining whether you’ll receive a reply: the ending. Tell me if this sounds familiar: You’ve spent hours deliberating over your email subject line and its content. Will this word get them to open my message? Am I rambling? How can I get my request across in the most concise and considerate way? You’ve worried about the first sentence, the second, and you’ve re-written both of them a dozen times. And then? Then you hit ‘Send’ without spending one thought on which words…
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