For many startups, selling to corporate clients is an attractive, yet daunting, prospect. Corporate organizations are huge, startups are tiny. They’ve probably been around for decades or even centuries and they’ve got millions of customers whereas startups are new and probably lack clients. So, how should startups go about procuring corporate clients? We spoke to Adrien Cohen, president and co-founder of Tractable, a London-based insurtech startup that develops AI to assess damage and estimate repair costs in ‘real time,’ who shared his cheat sheet to help anyone looking to navigate the corporate jungle. But first, and by way of context,…
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