In April 2019, fans of the makeup influencer Jaclyn Hill noticed her new eyeshadow palette, normally $38, on Walmart.com for the unbelievably low price of $16.39. Many rushed to buy; others were skeptical: Hill had announced that the palette would be available only through certain retailers, and Walmart wasn’t one of them. Soon, Hill confirmed their suspicions. “It is not my palette,” she said on Twitter. “They are FAKE!” The counterfeit palette had infiltrated Walmart’s website, but it wasn’t being shipped from Walmart warehouses. Instead, it was “sold and shipped by Mallroom Global Inventory LLC,” one of tens of thousands…
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