Few things are more exciting than launching a new product. For e-commerce brands, the landing page is a big part of pushing sales, especially shortly after the initial launch. Unfortunately, this is one area where I’ve seen far too many e-commerce sellers fall flat. It doesn’t matter how well you manage your multi-channel marketing. If your advertising efforts take potential customers to a landing page that fails to convert, even the best campaign in the world won’t do you much good. The good news is that there are several actionable tips you can implement today to boost the conversion rate…
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