How to explain WTF your company does when no one’s listening

It’s the most crucial and deceptively simple question to answer as a founder: “What exactly does your company do?”  In the midst of a pandemic and economic downturn, when fundraising and customer meetings are drying up, nailing this all-important question — via suboptimal Zoom audio, nonetheless — is more critical than ever. How does a founder hit all the right notes without losing investor or customer attention? After hearing about 10,000 fundraising and customer pitches myself as a VC, “What does your company do” remains the most fundamental question for any business and one that is hard to answer in…

This story continues at The Next Web

from The Next Web https://ift.tt/3aKlw5P