How transparent should your brand be?

We’re living in some polarizing times, both online and IRL. I genuinely feel like there’s just one thing we can all agree on: we don’t know who and what to trust. In this era of fake news and of huge companies that act in unethical and even illegal ways, it’s understandable that people want — and demand — more from the companies they buy from. It’s why consumers want brands to be more transparent. And I’m seeing many brands that are certainly responding to that — more and more businesses over the world use transparency marketing to some degree. But how…

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