Friday, 14 August 2020

Notebooks are leather-bound graveyards for your ideas


There’s so much talk about where ideas come from — what inspires them and how to keep them flowing. Call me uninspired, but I think that’s the wrong question. Instead of where they’re coming from, I’m more interested in where those ideas are going. Once you have a killer idea, what’s next? That’s the curious question mark for me. Throughout time, we’ve invented so many ways to describe inspiration. We’ve personified it with the Greek Muses or the Norse Kvasir. We credit divine inspiration or a whisper in a dream. Sometimes we say that an idea is inspired by the…

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