Tuesday, 20 October 2020

Apple creates its own music video channel and… invents MTV?


Apple has leapt out a van, bundled us into a DeLorean, and forced us back to the 1980s… but in the future. That’s right, the company has launched Apple Music TV (let’s refer to it as AMTV from here), its very own music channel. Basically, AMTV is a 24-hour a day station that livestreams popular music videos. It’s available on the Apple Music and Apple TV apps. God, all this is making me wanting to empty out an entire spray canister of hairspray, move to LA, and join a glam metal band. Apple appears to see AMTV as a visual…

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