Friday 30 October 2020

Google's lack of foresight and strategy is stifling Pixel sales in India

Poor planning is to blame, rather than high prices

When Google announced that its new budget champ, the Pixel 4a, would cost ₹30,000 — a whole 25% less than the Pixel 3a — it felt like Google has finally learned to hit the right note for India. The company nearly checked all the right boxes: the release was well-timed, coinciding with Flipkart’s month-long Diwali extravaganza, and user interest in the phone was right at its peak. It all paid off when the 4a opened to blockbuster sales with units flying off the (virtual) shelves, and then… Google happened.

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Google's lack of foresight and strategy is stifling Pixel sales in India was written by the awesome team at Android Police.



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