Most large sports events came to an abrupt halt during the pandemic, but one category was not only unaffected but enjoyed accelerated growth: esports. Esports is the competitive playing of video games such as League of Legends, Fortnite and Fifa Football. The audiences for the biggest titles are now enormous. Fortnite alone has around 78 million monthly players and professional tournaments draw in many millions of online spectators. League of Legends World Championship attracted over 100 million viewers in 2019 with a peak of 44 million. In comparison, the Wimbledon men’s final 2019 peaked at around 9 million viewers. It’s…
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