Spotify is an influential service for artists to make their songs reach more people. If a large set of people stream their songs repeatedly, the artist and the record label gets more money. Last night, the streaming company announced a tool that allows artists to get more ‘reach’ in exchange for lower royalty rates. Spotify says artists or record labels can choose the songs they want to promote: In this new experiment, artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions. This allows…
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