Need help finding text: offset/adress in IDA ( don't know what they are called)

i was looking at tutorial in here about hacking ios games using strings and it told me to search out ammo and into the string and click on it and press jump to xrend but when i did i couldn't find text: address/ here is mine ida under string --> jump to xrend https://ift.tt/vVkeiG7 here is the tutorial ida ---> jump to xrend https://ift.tt/PRH0jwO

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