Marketing is a volatile landscape in which the only certainty is change, especially when it comes to digital marketing. Every day, huge amounts of content are created, collected, consumed, and distributed across an increasing number of media channels. Brands compete over increasingly short attention spans of potential and existing customers. Agile marketing helps startups create their own digital presence and reach prospective customers — so you better know how to make it work for you. What is agile marketing? Before diving into how to go about adopting it, let’s start by defining what agile marketing means. Agile marketing is a…
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